Great. But I do not think Universal alone is strong enough to keep the wolves at bay for much longer.

Blu-ray Disc Speaking exclusively with HiHD’s Scott Hettrick, Universal president Craig Kornblau admitted that his studio is in favor of the format war continuing, despite the negative effects it has on consumer adoption. While its hard to argue that this war has driven down hardware prices and increased quality of releases much faster than if there was only a single format, consumers have mostly stayed away from buying either until a victor can be decided.

Kornblau now believes that HD DVD’s existence is so fragile, that if Universal were to decide to go neutral and start releasing on Blu-ray, HD DVD would cease to exist. In fact, they are so dedicated to HD DVD, that Universal has walked away from additional financial incentives to release Blu-ray content, besides the additional revenue they would make by releasing on the more consumer adopted format.

Full Story: blu-ray.com